Hermes Silk Bar
For the promotion of the fall and winter collection 09/10 Hermes opened a pop-up Silk bar in Hong Kong.
It was situated at the intersection of luxe and street-smart (equidistant from Dior and Island Butterfly), this Hermes branch on the street really captured the contrasts you find in Hong Kong.
Decorated in company orange, the full size shipping container opened to reveal a functioning store with the latest designs. Sadly, the striking effect was diminished by the ubiquitous crowd control stanchions and tape around the store.