Efes Beer pyramid

Nicknamed ‘The Beer Pyramid,’ a giant display built of 72000 bottles of beer and their crates allowed guests to climb, sit and sip while destroying the installation.

The Recovery of Discovery explored the idea of moving a monument to preserve it. For the piece, the bottles of Efes beer were transported from Turkey to Germany, their cardboard boxes forming the steps of the pyramid.

Guests were able to climb the sculpture and drink beer, initiating the monument’s destruction. According to artist Cyprien Gaillard, this embodied both concepts of displacement and tourist colonialism.

The Recovery of Discovery was on show at the KW Institute for Contemporary Art in Berlin.

Via: http://www.fastcodesign.com
and http://www.framemag.com

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