Label Heritage presented its first custom-made bicycle collection at Centre Commercial between the 31st of May and 4th June.
Centre Commercial displayed installations, video projections and a photography exhibition to coincide with Heritage’s custom bicycle debut. During the event unique bicycles were ordered to be made according to a buyer’s specific body measurements. Bikes would be personalized to an individual’s tastes with finishing touches chosen in-store.
All Heritage bicycles are unique and made in France.
Veja: http://www.veja.fr/
Centre Commercial: http://www.facebook.com/Centre.Commercial.Paris
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